Social Media and Marketing Specialist job at Athena Hotel

Background information about the job or company (e.g., role context, company overview)

The Athena Hotel is a modern four-star boutique hotel located in Bugolobi, on the outskirts of Kampala. We offer an exceptional guest experience with amenities such as a state-of-the-art business center, top-notch conference facilities, an inviting pool, and a well-equipped gym. Guests can savor exquisite dining at our restaurant, enjoy cocktails in our stylish lounge, and relax in our serene outdoor garden. At The Athena Hotel, we are dedicated to creating an unforgettable stay through personalized service and luxury comfort.

Role Description

The Social Media and Marketing Specialist is a full-time on-site role based in Kampala. The role involves managing and enhancing our online presence through curated social media strategies, creating engaging content, and responding to audience interactions. The specialist will also develop marketing campaigns, track campaign performance, and collaborate with teams to ensure alignment with the hotel's brand. Additional responsibilities include monitoring market trends, optimizing digital ad spend, and fostering community engagement to boost brand awareness and customer loyalty.

Qualifications or requirements (e.g., education, skills)

• Social media management, content creation, and audience engagement skills
• Marketing strategy development, campaign execution, and data analysis skills
• Proficiency in digital advertising, SEO, and social media analytics tools
• Strong verbal and written communication abilities
• Creativity, attention to detail, and ability to adapt to industry trends
• Understanding of hospitality marketing is an advantage
• Bachelor’s degree in Marketing, Communications, or a related field is preferred
• Team collaboration experience and a proactive attitude

• Managing and enhancing our online presence through curated social media strategies
• Creating engaging content
• Responding to audience interactions
• Developing marketing campaigns
• Tracking campaign performance
• Collaborating with teams to ensure alignment with the hotel's brand
• Monitoring market trends
• Optimizing digital ad spend
• Fostering community engagement to boost brand awareness and customer loyalty

• Social media management
• Content creation
• Audience engagement
• Marketing strategy development
• Campaign execution
• Data analysis
• Digital advertising
• SEO
• Social media analytics tools
• Verbal communication
• Written communication
• Creativity
• Attention to detail
• Adaptability to industry trends
• Team collaboration
• Proactive attitude

• Social media management, content creation, and audience engagement skills
• Marketing strategy development, campaign execution, and data analysis skills
• Proficiency in digital advertising, SEO, and social media analytics tools
• Strong verbal and written communication abilities
• Creativity, attention to detail, and ability to adapt to industry trends
• Understanding of hospitality marketing is an advantage
• Bachelor’s degree in Marketing, Communications, or a related field is preferred
• Team collaboration experience and a proactive attitude