Event PR & Marketing Manager job at Lafab Solutions

ROLE OVERVIEW

The Event PR & Marketing Manager leads all strategic, creative, and operational marketing and public relations efforts for the Kenya Homes Expo.

The role ensures strong visibility, high attendance, impactful branding, coordinated exhibitor promotions, and seamless public communication across all platforms.

EDUCATION

Bachelor’s degree in Marketing, PR, Journalism, Communications, or Business

Added advantage: CIM, PRSK, Google Digital Marketing, Meta Blueprint

TRAINING

Events management

Social media management

Crisis communication

Analytics tools

SKILLS & COMPETENCIES

Core Skills:

Excellent communication, storytelling

Strong PR & media relations

Technical Skills:

Adobe Suite, Canva

Google Analytics, Meta Ads Manager

Behavioural Skills:

Creativity, attention to detail

Ability to work under pressure

EXPERIENCE

4–6 years in marketing, PR, events, or communications

Experience running large events/trade fairs

Experience working with media & creative agencies

SPECIAL EXPERTISE

Real estate marketing knowledge (added advantage)

Strong networking with media and sponsors

Experience running high‑impact campaigns

• Develop and implement annual PR strategy
• Liaise with media houses
• Prepare press releases, media briefs
• Coordinate interviews, media tours
• Manage crisis communication
• Develop marketing plans for each Expo
• Oversee social media and content creation
• Lead exhibitor promotional campaigns
• Oversee branding, signage, billboards
• Supervise photographers, designers
• Build long‑term partnerships with media and industry bodies
• Manage SEO, SEM, Google Ads
• Analyse campaign results
• Coordinate branding, PR exposure, exhibitor communication
• Prepare post‑event reports
• Lead nurturing and community engagement

• Excellent communication, storytelling
• Strong PR & media relations
• Adobe Suite, Canva
• Google Analytics, Meta Ads Manager
• Creativity, attention to detail
• Ability to work under pressure

• Bachelor’s degree in Marketing, PR, Journalism, Communications, or Business
• Added advantage: CIM, PRSK, Google Digital Marketing, Meta Blueprint
• Training in Events management
• Training in Social media management
• Training in Crisis communication
• Training in Analytics tools
• 4–6 years in marketing, PR, events, or communications
• Experience running large events/trade fairs
• Experience working with media & creative agencies
• Real estate marketing knowledge (added advantage)
• Strong networking with media and sponsors
• Experience running high‑impact campaigns